Insights
Commentary and analysis from our attorneys across the firm's six niches.
Does Trademark Enforcement Actually Pay Off? What the Research Shows
Trademark ownership carries a robust, causally identified revenue and profitability premium that compounds over time. Brand policing and anticounterfeiting work best as continuous brand-equity maintenance — protecting pricing power and market share — rather than as one-off litigation wins.
Federal Court Shuts Down Counterfeit Ring — in North Carolina’s First “Schedule A” IP Case
Raleigh law firm Envisage Law announced today that a federal judge has hit the brakes on a global counterfeiting operation, entering a preliminary injunction against twenty online sellers accused of counterfeiting and infringing their clients’ products across AliExpress, Alibaba, and eBay.
Protecting Your Brand: A Strategic Guide to Trademark Selection and Clearance
The biblical principle that “a good name is more desirable than great riches” (Proverbs 22:1) resonates profoundly in today’s marketplace, where your brand identity represents the cornerstone of your business’s goodwill and reputation.
North Carolina’s New Personal Privacy Protection Act: What Nonprofits Need to Know
Starting December 1, 2025, a new North Carolina law gives nonprofits stronger tools to protect their supporters’ privacy. Known as the Personal Privacy Protection Act (Session Law 2025-79), this law is now part of Chapter 55A, the state’s Nonprofit Corporation Act.
Open Source, AI, and the Law: A Week of Insight and Innovation
On October 13, 2025, I kicked off a week immersed in the dynamic intersection of technology and law. My journey began at All Things Open 2025—the largest open-source, tech, and web conference on the East Coast—hosted in Raleigh, North Carolina, one of the nation’s fastest-growing technology hubs.
North Carolina Supreme Court Greenlights Claims Against Insurance Agent
Last week, in an opinion with implications for small businesses and insurance brokers, the Supreme Court of North Carolina ruled that a homeowner who “trusted” in an insurance agent’s “assurance that it would accurately fill out the application” stated a claim for negligence and punitive damages.